AccoladesA Collection of Student Scholarship

2017 Accolades

Accolades entries are organized by degree program. Each program section includes an overview of the featured student works followed by a listing of individual project abstracts for easy browsing.

Filter by Academic Program

Master of Business Administration View all accolades »

Students in the Master of Business Administration program develop knowledge in operations, finance, organizational leadership, and other core business areas as well as real-world experience through projects related to their workplace and other organizations.

  • 2017
  • Master of Business Administration

An Analysis of Harley Davidson, Inc.

Author: Allyson Bartlett
Abstract:

Founded in 1903, Harley-Davidson, Inc. is a market leader in the motorcycle industry, and recognized for its customer loyalty and unique relationship with American culture. The Harley-Davidson brand—alone—is renowned for its ability to command pricing and sustain its competitive positioning. Harley-Davidson’s competitive advantage is built on selling a lifestyle and an exclusive experience to its target market. While this differentiation strategy has led to its dominant market position, the future is less certain due to a host of internal and external factors. In order to sustain its competitive advantage, the company must continue to mitigate low scale economies, enhance its international presence, diversify its products and meet the needs of its changing consumer base—all without sacrificing its core existence. To that end, this paper provides an analysis of Harley-Davidson applying Michael Porter’s nine sources of uniqueness as well as recommendations to sustain market leadership, as well as information about the Harley brand and the appeals embodied in its image.

  • 2017
  • Master of Business Administration

Change Initiative, Athena Risk

Author: Aaron Williamson
Abstract:

This independent research paper (IRP) explores the challenges of taking over leadership of a new organization, identifies required change initiatives needed to achieve long term success and the means to effect broad based change across an organization.

  • 2017
  • Master of Business Administration

Financial Objectives and Strategies for the Company

Author: Andre Petion
Abstract:

State Street Bank and the division of State Street Corporation, also known as State Street, is an American worldwide service holding company. State Street provides investment management, servicing and administration; research and trading; and financial data. Build from more than 20,000 portfolios with assets exceeding $2 trillion, State Street proprietary universe of data to help to better understand the client performance.