Global Alignment: A Distributed Approach to Maintaining Transnational Strategy

  • 2016

Global Alignment: A Distributed Approach to Maintaining Transnational Strategy

Author:
Marcus Wilson
Abstract:

Global operations are no longer the domain of large embedded conglomerates. The reality of transnational commerce impacts the majority of companies and the need for defining strategy across distributed operating environments has increased dramatically. While modern business has become more international in scope and operation, many companies have failed in unifying their international operations due to lack of strategy and action. This failure to perform a strategic assessment may have drastic consequences that run the risk of hindering a company’s opportunity to compete in the global arena. This paper explores the pain points of establishing and maintaining a global strategy, offering realistic solutions that will assist leaders in formulating a clear and concise "global" operating strategy.