The Soft Power of Branding

  • 2016

The Soft Power of Branding

Author:
Kerry Lieb
Abstract:

This paper intended to represent and reveal some important aspects of the soft power of branding in the global community. The paper focused on three entities that have fully realized the value of social awareness and responsibility in their branding. One of the entities is a global corporate giant, another is a private high school, and the last was an entity built on social responsibility and charitable works.