Ford Motor Corporation:

  • 2014

Ford Motor Corporation:

Back from the Brink of Bankruptcy
Author:
Michael Howard
Abstract:

Ford Motor Corporation was headed for bankruptcy and hired Alan Mulally in 2006 to save the company. His reforms had barely taken root when the financial crisis hit in 2008. How did the company survive the storm, without taking any federal bailouts? What is the state of the company today? Careful financial analysis reveals remarkable resilience, shows where weaknesses must be addressed, and concludes with a cautious "buy" recommendation for Ford stock.